Case Study: Informa achieves 73% revenue growth with Fullcast Revenue Intelligence

Informa drives 73% revenue growth with Fullcast.io

Informa, a leading international group for business intelligence, academic publishing, and events, faced significant challenges as it scaled. Its customer relationship intelligence was fragmented across teams and was at risk of being lost when sales representatives departed, causing the company to miss revenue opportunities. To address this knowledge drain and lack of visibility, Informa turned to Fullcast and its Revenue Intelligence service.

Fullcast implemented a solution that centralized all customer communications into a single system of record within Informa's CRM. This provided a 360-degree view of every account and automated relationship scoring. The results were substantial: Fullcast helped Informa drive a 73% increase in revenue, achieve a 3x increase in Salesforce adoption, and realize a 12% lift in engagement with high-quality accounts.

Informa