Case Study: In-Situ achieves 40% higher win rates with Fullcast.io

In-Situ increases win rates by 40% with Fullcast.io

In-Situ, a global leader in advanced water monitoring instrumentation, faced unreliable sales forecasts and a critical lack of visibility into customer relationships as they scaled. This distrust in their CRM data and the risk of losing institutional knowledge when reps left put their revenue goals in jeopardy. To address this, they turned to Fullcast and implemented its Revenue Intelligence service.

Fullcast provided a single source of truth for sales data, automating data capture to eliminate manual processes and build trust in their pipeline. The solution delivered actionable insights that helped reps prioritize high-impact deals and retain critical relationship knowledge. As a result, In-Situ increased its win rates by 40%, boosted revenue by 27%, and accelerated deal velocity by 1.6x using Fullcast.

In-Situ