Case Study: Find Your Fabulosity amplifies awareness and lipstick donations with Full Scale Media

Find Your Fabulosity raises awareness with Full Scale Media and donates 70,000 lipsticks

The vendor Full Scale Media provided public relations services to anti-domestic violence activist Sheryl Kurland and her non-profit organization Find Your Fabulosity. The challenge was to gain significant media coverage to raise awareness and donations, overcoming potential journalist perception that donating lipstick was a frivolous response to the serious issue of domestic violence.

Full Scale Media's solution was to pitch the powerful story of Sheryl Kurland's certified advocacy and the observed emotional impact of the lipstick donations on survivors. Their campaign secured extensive top-tier media coverage, including features in Woman's World Magazine and People en Espanol, along with numerous national and regional TV news spots. This visibility led to a major corporate donation from JAFRA Beauty and a large increase in personal donations for the cause.

Find Your Fabulosity