Case Study: Cactus Collective Weddings elevates micro-weddings with Full Scale Media

Cactus Collective Weddings gains top-tier media coverage with Full Scale Media across 3 new locations

Cactus Collective Weddings, a Las Vegas-based company offering intimate, all-inclusive wedding packages, sought to elevate its brand and define the emerging "micro-wedding" concept in the media. Their challenges included establishing this new niche in the public eye and navigating the unique pressures of the COVID-19 pandemic on the wedding industry. Full Scale Media provided public relations services to address these goals.

Full Scale Media implemented a strategic PR campaign that positioned micro-weddings as a safe, affordable, and beautiful alternative, first during the pandemic and later around themes of sustainability and unique locations. The solution successfully coined the term and secured Cactus Collective Weddings as an industry expert. The results included extensive top-tier media coverage in outlets like The New York Times, Brides, and Fox News, along with helping launch a secondary brand and a company podcast.

Cactus Collective Weddings