Case Study: Northeast Georgia Health System boosts hernia surgeries and ROI with Full Media

Northeast Georgia Health System boosts surgeries 60% with Full Media

Northeast Georgia Health System (NGHS) faced the challenge of driving surgical revenue for its hernia program following pandemic-related losses and patient hesitancy. They partnered with the vendor Full Media to implement a comprehensive digital marketing campaign that utilized online advertising, SEO, and analytics to attract new patients and influence physician referrals.

Full Media's solution employed targeted tactics including Google Search Ads, social media advertising, and content creation. The campaign was highly successful, achieving an average ROI of 620% and an 18-to-1 return from digital tactics alone, which allowed the marketing budget to be recouped in just three months. This effort directly contributed to a 60% increase in surgeries for NGHS.

Northeast Georgia Health System