Case Study: The Lisbon MBA achieves 27% increase in international students with Full Fabric

How The Lisbon MBA Increased 27% of its international students

The Lisbon MBA, a joint program from NOVA SBE and CATÓLICA‑LISbon in Lisbon, faced an overcrowded global MBA market and needed to move from passive outreach to proactive relationship building. With a legacy CRM, multiple spreadsheets, and dispersed event, form and email tools, the admissions team lacked visibility and efficiency. To modernize their stack they selected Full Fabric (using products such as Foundation, Origin and Core) as their technology partner.

Full Fabric became The Lisbon MBA’s centralized operational backbone, consolidating prospect profiles and activities into a single platform that delivers a 360‑degree view of the pipeline and streamlines recruitment, marketing and admissions workflows. As a result, Full Fabric helped increase overall enrolled students by 18%, grow international student intake by 27%, and establish a fully student‑centric process that replaced manual tracking and improved marketing and admissions productivity.

The Lisbon MBA

Marta Andaluz

Marketing & Admissions Director