Case Study: Universal Logistics Holdings achieves triple-digit driver recruiting growth with Fulkrum

Universal Logistics Holdings drives triple-digit recruit growth with Fulkrum

Universal Logistics Holdings, a major North American truckload transporter, faced the challenge of hiring more drivers to accommodate its significant growth. To reposition its recruiting efforts and stand out from competitors, it partnered with Fulkrum Studios.

Fulkrum implemented a comprehensive solution that included a new driver recruiting website, targeted advertising campaigns, and a complete audit of the recruiting process. They developed key messaging and produced authentic photography and video testimonials featuring real employees. As a result of Fulkrum's work, the Universal Recruiting Office experienced triple-digit growth in recruits.

Universal Logistics Holdings