Case Study: Swamp Stick boosts sales and conversion with Fulkrum's performance-driven eCommerce redesign

Swamp Stick boosts sales 5x with Fulkrum

Swamp Stick, a Michigan-based outdoor gear brand, approached Fulkrum with the challenge of elevating its online presence. They needed a high-performing eCommerce website that could effectively showcase their utility pole products and scale with their business, moving beyond their existing digital experience.

Fulkrum implemented a comprehensive solution including a WooCommerce website redesign focused on UX/UI and conversion, a brand refresh, new product photography, and a targeted SEO strategy. This performance-first approach yielded significant results: a 5x increase in sales, a doubling of overall traffic, and a consistent +3% conversion rate, all achieved through organic growth without paid advertising.

Swamp Stick