Case Study: Safie Specialty Foods elevates brand identity and packaging with Fulkrum Studios

Safie expands distributor reach in the U.S. and Canada with Fulkrum

Safie Specialty Foods, a third-generation family-owned business, wanted to overhaul its brand identity and packaging to support wider distribution. They engaged Fulkrum to reposition the brand to reflect its hand-crafted, home-style recipes in a way that was both premium and accessible to a broad audience.

Fulkrum created a fresh, lively brand identity centered on the new tagline "Fresh in Every Jar." The solution included custom illustrations, bright packaging that showcased the product, and a new eCommerce website. Following the rebrand, Safie expanded its distributor reach across the U.S. and Canada and increased sales through a growing partnership with Costco.

Safie