Case Study: Purple Squirrel Advisors achieves a bold new brand and website with Fulkrum

Purple Squirrel Advisors launches a bold new brand and website with Fulkrum

Purple Squirrel Advisors, a woman-owned business specializing in C-suite recruitment, faced the challenge of a brand and website that failed to stand out or convey their unique story and enthusiasm in a crowded market. They partnered with Fulkrum for a comprehensive rebranding and website redesign service to address this.

Fulkrum developed a new brand identity featuring a custom purple squirrel mascot to represent finding the perfect candidate. They rewrote the website's messaging for clarity and added a case studies section, resulting in a confident and human voice. The final solution was a seamless, multi-platform website that consolidated the new bold visual identity and playful yet professional elements, successfully highlighting the company's unique approach.

Purple Squirrel Advisors