Case Study: Pioneer Meats achieves brand growth and stronger sales with Fulkrum

Pioneer Meats drives tremendous sales growth with Fulkrum

Pioneer Meats, a manufacturer of superior-quality meat products including their signature Pig Wings, partnered with Fulkrum to rebrand their company and launch a new product line. Their challenge was to create a new brand identity and packaging to support the launch of their Pork Belly Burger and Breakfast Patty products.

Fulkrum created a new brand identity, designing logos and packaging with an American-diner aesthetic. The solution included product photography, hand-drawn illustration, and the launch of a new eCommerce site. As a result, Pioneer Meats saw tremendous growth in distributor and food service sales and successfully branched into direct-to-consumer sales.

Pioneer Meats