Case Study: Emily Kate’s Bakery achieves a fresh national brand presence with Fulkrum

Emily Kate’s Bakery elevates gluten-free branding with Fulkrum across 4 channels

Emily Kate's Bakery, a Kansas City-based gluten-free bakery, faced the challenge of rebranding to expand its reach to a national audience. The company partnered with Fulkrum for a comprehensive branding solution that encompassed logo redesign, packaging, and e-commerce website development to give its identity a fresh and modern update.

Fulkrum created a new custom-lettered logo, playful iconography, and warm, charming packaging labels to reflect the bakery's signature treats. The vendor also built a visually rich and user-friendly e-commerce website designed to provide a seamless online shopping experience. This complete rebrand by Fulkrum successfully brought the beloved local bakery to the national stage.

Emily Kate’s Bakery