Case Study: Discount Lift boosts conversions and expands nationwide with Fulkrum

Discount Lift boosts conversions and expands to 50 states with Fulkrum

Discount Lift, an internet-based nationwide equipment rental company, approached Fulkrum to increase conversion rates on their website. Their challenge was to enhance their online presence to boost rentals and sales while also expanding their relationships with construction equipment partners.

Fulkrum redesigned the Discount Lift brand with high-contrast imagery and overhauled the website's user experience, focusing on clarity and ease-of-use. This solution resulted in a sharp rise in conversion rates for Discount Lift and allowed them to expand their network of independent rental yards into all 50 states.

Discount Lift