Case Study: BRCĒ boosts eCommerce performance and brand impact with Fulkrum

BRCĒ launches Shopify site in under 14 days with Fulkrum

BRCĒ, a performance brand known for its patented untie-resistant shoelaces, faced the significant challenge of preparing its eCommerce website for a massive surge in traffic following its Shark Tank debut. The brand partnered with Fulkrum to build a new, high-performance Shopify site from scratch in an extremely tight timeframe while also expanding its brand system for a new kids' product line.

Working in close collaboration with the BRCĒ team, Fulkrum designed and developed a visually impactful, conversion-optimized website capable of handling over 250,000 users in a short period. The vendor also created a full suite of custom characters and a vibrant new branding direction for BRCĒ Kids, encompassing packaging and marketing materials. This comprehensive solution successfully supported the brand's national television appearance and helped launch its new product line to both athletes and families.

BRCĒ