Case Study: All Pro Fitness Things transforms its e-commerce experience with Fulkrum

All Pro Fitness Things streamlines 5,000 SKUs into 700 listings with Fulkrum

All Pro Fitness Things, a retailer of commercial and home fitness equipment, needed a complete overhaul of its e-commerce platform. The challenge was managing complex data from ten manufacturer sources and 5,000 SKUs to improve the digital shopping experience. They partnered with Fulkrum to redesign the website with a data-first strategy.

Fulkrum implemented a solution that involved sanitizing product data, which consolidated 5,000 SKUs into 700 streamlined online listings. They also created a dual-store experience to separate commercial and home customers, and integrated the site with the client's ODOO ERP/CRM system. The result was a fully optimized e-commerce platform that provided a tailored experience for different customers and streamlined the backend sales process, preparing All Pro Fitness Things for future growth.

All Pro Fitness Things