Case Study: Carabao scales UK DTC growth with fulfilmentcrowd

Carabao boosts UK DTC growth with fulfilmentcrowd, hitting 99.8% SLA

Carabao, a globally recognized energy drinks brand, partnered with fulfilmentcrowd to manage its direct-to-consumer (DTC) operations and support its growth in the UK market. The challenge involved handling high-volume, time-sensitive promotional campaigns, efficiently assembling a wide variety of product bundles, and ensuring strict compliance for its consumable goods, all while preparing to launch a new line of alcohol products.

fulfilmentcrowd provided a tech-driven solution, utilizing its fulfilment platform to seamlessly process promotional data, dynamically manage SKUs for mixed bundles, and maintain strict batch control for traceability. The vendor also prepared to support the new alcohol range through its licensed facility. This partnership resulted in significant growth for Carabao, including an 11% increase in items ordered and a 15% increase in items per order, while maintaining a 99.8% service level agreement over 12 months.

Carabao