Case Study: Good Housekeeping UK turns recipe overload into daily inspiration with Fueled

Good Housekeeping UK launches recipe app in under 600 build hours with Fueled

Good Housekeeping UK, Britain's largest women's lifestyle brand, had a massive library of over 4,000 recipes but lacked a mobile experience purpose-built for cooking. They partnered with Fueled to extend the capabilities of the Pugpig Bolt platform and create a dedicated, interactive cooking app that would provide daily utility and inspiration for their audience.

Fueled designed and engineered a custom app, the Good Housekeeping Kitchen, featuring a swipe-to-discover recipe finder and a hands-on Cooking Mode. The solution was built on the Pugpig framework with custom React modules, delivered on budget and schedule. The app launched to immediate praise, earning a 4.8 App Store rating and successfully transforming the brand's recipe library into a daily tool for a new generation of cooks.

Good Housekeeping UK