Case Study: Allied Irish Banks achieves transparent and consistent career levels with Fuel50

Allied Irish Banks boosts career platform uptake to 94.72% with Fuel50

Allied Irish Banks (AIB) faced the challenge of replacing its traditional and complex grading structure to improve talent retention and build a competitive employer brand. The financial services group partnered with Fuel50 to design a new, transparent career model that would empower its 11,000 employees to own their development and facilitate mobility across the organization.

Fuel50's solution involved implementing a new career structure with 12 career families and seven clear career levels. This provided greater transparency into potential career paths. The rollout achieved a 94.72% uptake of the Fuel50 software, with 96.01% of unique logins coming from returning users, indicating strong adoption and sustained engagement. AIB's CEO described the platform as a powerful game-changer for enhancing the employee career experience.

Allied Irish Banks (aib)