Fuel
12 Case Studies
A Fuel Case Study
ColdIQ, a bootstrapped GTM agency, faced challenges managing its rapid growth and complex financial data. Co-founder Alex Vacca was spending eight hours weekly on finance tasks and lacked clarity on product profitability and revenue streams. To systematize their financial operations, ColdIQ turned to Fuelfinance for a dedicated CFO service and advanced reporting.
Fuelfinance implemented a comprehensive solution, providing a dedicated CFO and building a centralized, custom dashboard that integrated all financial data. This gave ColdIQ real-time visibility into revenue by product, client, and region. As a result, ColdIQ grew its revenue by 236% in just eight months, from $67K to $250K MRR, and reduced its month-end accounting close from 25 days to just 10.