Case Study: Uptown Suites boosts brand awareness and direct bookings with Fuel Travel

Uptown Suites boosts brand awareness with Fuel Travel's 2019 temporary housing campaign

Fuel Travel was hired by Uptown Suites to help drive brand awareness and increase direct bookings. The customer's challenge was to position its properties as a leading temporary housing solution for people who are relocating and to effectively reach that specific audience through a targeted digital advertising campaign.

The solution implemented by Fuel Travel was a highly targeted display advertising campaign. They placed ads on realtor websites, mobile apps, and YouTube channels, as well as through Gmail, focusing on users interested in relocation. The ads highlighted key amenities and the benefit of no long-term lease. Fuel Travel delivered a very successful campaign that resulted in across-the-board increases in performance compared to the period prior to its launch.

Uptown Suites