Case Study: Inn of The Mountain Gods achieves 1500% ROAS growth with Fuel Travel

Inn of The Mountain Gods boosts ROAS by 1500% with Fuel Travel

The Inn of the Mountain Gods, a luxury casino resort owned by the Mescalero Apache Tribe, needed to drive more qualified traffic from its surrounding drive markets to its website to maximize online revenue. They partnered with vendor Fuel Travel to implement a targeted search marketing and content campaign aimed at improving both paid and organic search performance.

Fuel Travel executed a dual-strategy solution involving a paid search campaign with a 'book direct' message and an organic content campaign focused on local activities. This approach, combined with on-site conversion optimizations, led to immediate and notable improvements. Most significantly, Fuel Travel increased the resort's paid search ROAS by 1500%.

Inn of The Mountain Gods