Case Study: Dunes Village Resort increases off-season direct bookings with Fuel Travel Facebook Ads

Dunes Village Resort boosts off-season bookings with Fuel Travel and 25% savings

Dunes Village Resort, a popular property in Myrtle Beach, faced the challenge of filling room availability during its quiet off-season months of January and February. To increase brand awareness and drive direct bookings during this period, the resort partnered with vendor Fuel Travel to implement a targeted Facebook advertising campaign.

Fuel Travel developed a solution using Facebook Ads to retarget recent website visitors and target vacationers in specific Northeastern and Mid-Atlantic states, excluding local audiences. The campaign dynamically tested creative messaging focused on off-season price points, unique amenities like the year-round indoor water park, and a guaranteed lowest rate. Fuel Travel reported that all campaign goals were met or exceeded, resulting in across-the-board increases in reach, impressions, and direct bookings for the off-season period.

Dunes Village Resort