Case Study: Coral Beach Resort boosts email bookings and revenue with Fuel Travel

Coral Beach Resort boosts email open rates by 50% with Fuel Travel

The Coral Beach Resort was looking to drive more repeat visitation and increase revenue from its email program. Its guest history database had grown fatigued, leading to poor performance. The resort engaged Fuel Travel to increase email open rates by 50% and double the conversion rate, with an ultimate goal of doubling year-over-year revenue from email marketing.

Fuel Travel implemented a mobile-first email redesign, converting the messages from image-based to a responsive HTML template. They coached the client on creating stronger offers, ran A/B tests on subject lines, and removed unengaged subscribers. As a result, the campaign met or exceeded all its goals, delivering significant year-over-year increases in average open rate, total revenue, total orders, and overall conversion rate for Coral Beach Resort.

Coral Beach Resort