Case Study: WANDRD boosts conversion rate and AOV with Fuel Made

WANDRD boosts conversion 13% with Fuel Made

Wandrd, a company in the sports and equipment industry, partnered with the vendor Fuel Made for ecommerce strategy, user experience design, and custom Shopify development. Their challenge was to optimize their online store to better communicate their value proposition and create a more streamlined purchasing experience for their passionate customer base.

Fuel Made implemented strategic conversion rate optimization (CRO) tests. One test involved repositioning the add-to-cart button below bundle upgrades on a product page, while another added a shipping speed message to the cart. These simple changes had a significant measurable impact, yielding a 13% improvement in conversion rate and a 6% increase in average order value for Wandrd.

Wandrd