Case Study: Turbie Twist boosts conversions with Fuel Made

Turbie Twist boosts conversions 87% with Fuel Made

The customer, Turbie Twist, an accessories brand, faced challenges with customers confusing their expanded product lines, specifically between cotton and microfiber towels. This was due to a lack of clear product education and an unintuitive user experience on their Shopify website, which was hurting conversion rates. They partnered with the vendor Fuel Made for ecommerce strategy, user experience design, and conversion rate optimization.

Fuel Made implemented a solution that included clear content hierarchies and simplified product education on the product pages. A key feature was a custom product comparison chart to help customers distinguish between materials. This approach led to significant results, including an 87% increase in conversion rate and a 54% increase in average monthly revenue. Fuel Made also improved the site's Shopify speed score by 61%.

Turbie Twist