Case Study: Tuft & Paw boosts mobile and desktop speed with Fuel Made

Tuft & Paw boosts mobile homepage speed by 95.7% with Fuel Made

Tuft & Paw, a cat-first pet products brand, faced slow website performance and limited conversions due to an outdated Shopify theme with technical debt. The site was hindered by unoptimized code and heavy third-party plugins, creating a poor user experience for its high volume of traffic. They enlisted the vendor Fuel Made for a migration to Shopify 2.0 and custom development.

Fuel Made migrated the store to Shopify 2.0 and streamlined the codebase, prioritizing critical loads and lazy-loading assets. They built a custom slideshow system to replace the heavy third-party plugins. This solution drastically improved page speed, resulting in a 95.7% increase on the mobile homepage and a 119% increase on the desktop homepage.

Tuft & Paw