Case Study: Totally Bamboo achieves major conversion lifts with Fuel Made CRO optimization

Totally Bamboo boosts homepage conversion 44% with Fuel Made

Totally Bamboo, a leading kitchenware brand, worked with the vendor Fuel Made on conversion rate optimization for their Shopify ecommerce site. The challenge was to improve performance across key pages in their conversion funnel, including the homepage, collection pages, and mobile product display pages.

Fuel Made implemented a series of A/B tests, including integrating customer reviews into the homepage hero, defaulting collection filters to a closed state, and repositioning key product information on mobile pages. These solutions delivered dramatic wins: a 44% increase in homepage conversion rate, a 23% lift on collection page conversions, and a 25.8% boost in mobile product page revenue per visitor.

Totally Bamboo