Case Study: TOMS launches a distinct, reusable Shopify collaboration storefront with Fuel Made

TOMS launches a reusable Shopify collaboration storefront with Fuel Made

TOMS partnered with Jonas Paul Eyewear to launch adult optical frames online, introducing a new audience and visual identity into an existing Shopify store. Their challenge was to make the collaboration feel distinctly like TOMS while maintaining the familiar Jonas Paul shopping experience and creating a reusable foundation for future partnerships. They engaged vendor Fuel Made for custom Shopify design and development to address this.

Fuel Made created a comprehensive system for the collaboration, including a unique visual style guide and a connected customer journey that extended the co-branding to key conversion pages like collections and product descriptions. They also adapted Jonas Paul's proven Home Try-On experience for the TOMS collection. The solution resulted in a distinct collaboration storefront with a seamless user experience and, most importantly, built a reusable foundation within the same Shopify theme for future brand partnerships.

TOMS