Case Study: Tomlinson’s boosts welcome flow conversions with Fuel Made

Tomlinson’s boosts welcome flow conversion to 23% with Fuel Made

Tomlinson’s Feed, a Texas-based pet supply brand, wanted to better personalize its marketing but lacked sufficient first-party and zero-party data. They faced the challenge of gathering actionable customer insights directly from subscribers without sacrificing trust, especially as privacy laws tightened and third-party data became less reliable. They partnered with Fuel Made for email marketing strategy and execution.

Fuel Made designed interactive pop-ups to capture zero-party data on pet preferences at signup. Using Klaviyo, they then created segmented welcome flows that delivered tailored messages to different pet owners. This strategy resulted in a 23% welcome flow conversion rate and strong pop-up capture rates of 11.7% on mobile and 7.5% on desktop.

Tomlinson’s