Case Study: The Office Oasis boosts mobile conversions with Fuel Made

The Office Oasis boosts mobile conversions 62% with Fuel Made

The Office Oasis, a home and interiors company known for creating rollerblade office chair wheels, faced significant challenges from copycat competitors on Amazon and underutilized owned marketing channels. Their mobile conversion rate was low, and they needed a better way to communicate their product differentiators. They partnered with the agency Fuel Made for a comprehensive solution involving UX design, custom development, and ecommerce strategy.

Fuel Made redesigned The Office Oasis's Shopify website to strategically highlight their hero product and drive sales of complementary items, while clearly communicating key brand differentiators like quality and customer service. They also focused on improving page speed and creating an omnichannel experience. This approach resulted in a 59% increase in desktop conversion rates, a 62% increase in mobile conversion rates, and a 47% improvement in Google Page Speed.

The Office Oasis