Case Study: Takedown Sportswear boosts conversion rate by 50% with Fuel Made

Takedown Sportswear boosts conversion rate by 50% with Fuel Made

Takedown Sportswear, a manufacturer of custom athletic apparel, partnered with the agency Fuel Made to address several ecommerce challenges. Their outdated website had clunky navigation that created friction for users and blocked conversions. Furthermore, its large catalog of over 2,000 products was difficult for shoppers to navigate, and the site was missing opportunities to increase average order value through cross-selling.

Fuel Made executed a conversion-focused redesign that included a simplified navigation system and smarter cross-selling strategies, such as related product prompts. This approach made the extensive product catalog more intuitive and streamlined the checkout pathway. The results were significant, with Fuel Made's work driving a 50% increase in conversion rate, a 38% lift in add-to-cart rate, and an 82% boost in total sales.

Takedown Sportswear