Case Study: Super7 increases abandoned cart conversions with Fuel Made

Super7 boosts abandoned cart conversions by 165% with Fuel Made

Super7, a premier pop-culture design brand, faced a challenge with its generic and repetitive abandoned cart email flow. The emails lacked urgency and featured distracting calls-to-action, while also missing opportunities for segmentation and personalization. They partnered with the vendor Fuel Made for a full-service email marketing strategy to address these issues.

Fuel Made implemented a segmented approach, creating distinct plain-text emails for new and returning customers that emphasized urgency and product scarcity. They redesigned subsequent emails with stronger branding, refined calls-to-action, and collector-focused storytelling. This strategy resulted in a 165% conversion rate improvement, a 177% increase in open rate, and a 1.2x improvement in click rate for Super7.

Super7