Case Study: Smidge achieves 194% higher email campaign revenue with Fuel Made

Smidge drives 194% higher email revenue with Fuel Made

The customer, Smidge, a supplements brand, faced challenges related to economic uncertainty and shifting consumer behavior while needing to maintain its gentle, non-salesy brand integrity during the competitive holiday season. Vendor Fuel Made provided a full-service email marketing strategy to address this.

Fuel Made's solution involved early strategic planning, a tailored educational content strategy, and meticulous execution. This approach resulted in a significant measurable impact for Smidge, including a 194% increase in campaign revenue, a 182% rise in campaign orders, and a 215% boost in unique opens.

Smidge