Case Study: Smidge achieves a 15% conversion rate lift with Fuel Made

Smidge boosts conversion 15% with Fuel Made

Smidge, a supplements brand, wanted to improve its online store's conversion rate on product pages. They partnered with the vendor Fuel Made for conversion rate optimization services to address this challenge.

Fuel Made ran an A/B test, creating a variant product page that prominently displayed shipping information near the add-to-cart button. This subtle change resulted in a 15% improvement in conversion rate and a 5% increase in average order value for Smidge.

Smidge