Case Study: Satechi triples email capture with Fuel Made

Satechi triples email captures with Fuel Made

Satechi, a consumer electronics brand, faced the challenge of a low-converting, generic 10% discount pop-up on their website. Their goal was to increase direct sales by capturing more email leads from visitors instead of losing them to Amazon. To address this, they worked with the vendor Fuel Made on copywriting, visual design, and list growth strategies.

Fuel Made implemented a new high-value lead capture offer of a free cable with a first purchase. They optimized the pop-up's design and messaging to emphasize this tangible benefit and strengthened post-capture engagement with a targeted welcome email flow. This solution tripled Satechi's email capture rate, increased same-session conversions by 1.3x, and boosted conversions from the welcome email by 1.3x.

Satechi