Case Study: SASnola achieves 60% faster product pages with Fuel Made's custom Shopify rebuild

SASnola boosts add-to-cart rate 17% with Fuel Made

SASnola, a family-run comfort and orthopedic footwear retailer, needed to improve its online store to better serve its core demographic of older adults and convert more paid traffic. They partnered with the vendor Fuel Made for a custom Shopify rebuild to address issues with site speed, merchandising, and user experience.

Fuel Made designed and developed a custom Shopify theme that significantly increased page load speeds and introduced need-based navigation paths. The solution streamlined the shopping experience with clearer product pages and improved functionality. This work by Fuel Made resulted in a 60% increase in product page load speed, a 17% lift in add-to-cart rate, and a 12% reduction in bounce rate.

SASnola