Case Study: Premama boosts placed orders with Fuel Made's email redesign

Premama boosts placed order rate by 33% with Fuel Made

Premama, a supplement brand for women during pregnancy, partnered with the email marketing agency Fuel Made for a full-service optimization of their email campaigns. Their challenge was to improve the performance of a discount follow-up email to boost customer engagement and conversions.

Fuel Made redesigned the email with a refreshed layout that reflected Premama's brand identity and used a more empathetic tone. They optimized the message to present an extended discount as a gift and placed the call-to-action above the fold. This solution drove a 258% increase in open rates, an 11% increase in click-through rates, and a significant 33% increase in the placed order rate for Premama.

Premama