Case Study: Popsmith boosts conversions with Fuel Made's CRO and UX redesign

Popsmith boosts bundle conversions 20% with Fuel Made

Popsmith, an established food and beverage company, wanted to attract a younger audience to its innovative Stovetop Popper and effectively communicate its unique value proposition. The challenge was to overcome perceptions that stovetop popcorn was outdated and to create an educational yet engaging user experience that would drive conversions.

Fuel Made implemented a strategy that embedded Popsmith's brand story throughout the site and optimized the mobile experience. Their solution included a custom bundle builder that dynamically showed savings and ongoing conversion rate optimization. As a result, Fuel Made helped Popsmith achieve a 20% increase in bundle conversions, a 27% increase in product page conversions, and a record-breaking single-day sales event on Black Friday.

Popsmith