Case Study: Pela achieves a 38% increase in purchases with Fuel Made

Pela boosts purchases 38% with Fuel Made

Pela, a sustainable tech accessory brand, faced challenges with a complex headless website that resulted in a large disparity between new and returning visitor conversions, high product page bounce rates, and an underperforming mobile experience. They partnered with the vendor Fuel Made for a migration to Shopify 2.0 to simplify site management and improve their overall customer journey.

Fuel Made re-platformed Pela's site onto Shopify 2.0 and implemented a redesigned user experience focused on enhancing product pages and creating a scalable site structure. This solution drove a 48% increase in add-to-cart conversions and a 38% increase in purchases, successfully monetizing more first-time visitors.

Pela