Case Study: Peepers achieves a 13% conversion increase with Fuel Made

Peepers boosts conversions by 13% with Fuel Made

Peepers, a family-owned eyewear brand, wanted to add a more fun and interactive element to their online store to better match their vibrant brand personality and help customers find the right glasses more easily. They partnered with the vendor Fuel Made for UX design, visual design, and custom development to address these challenges on their Shopify Plus site.

Fuel Made created an interactive "Perfect Pair Finder" tool that guided shoppers through a series of questions to match them with ideal products. This solution, which included personalized journeys and educational content, led to a significant 13% increase in conversion rates, a 7% decrease in cart abandonment, and a 9% rise in homepage conversions.

Peepers