Case Study: Live Bearded achieves a 40% conversion rate improvement with Fuel Made CRO testing

Live Bearded boosts checkout conversions by 40% with Fuel Made

Live Bearded, a men's grooming brand, partnered with the agency Fuel Made for ongoing conversion rate optimization (CRO) services. Their challenge was to continually improve their website's customer experience and conversion metrics without making changes that could negatively impact sales.

Fuel Made implemented a structured A/B testing program. For one test, they experimented with a new slide-out cart design. The winning version, which included trust-building iconography and information, was implemented. Fuel Made's solution led to a significant 40% improvement in the checkout completion rate for Live Bearded.

Live Bearded