Case Study: Kris Nations boosts PDP conversions with Fuel Made

Kris Nations boosts PDP conversions with Fuel Made’s 50+ page CRO audit

Kris Nations, a jewelry ecommerce brand, engaged the Shopify Plus Partner agency Fuel Made for a conversion rate optimization (CRO) audit. Their challenge was an overwhelming product page layout with long-form content placed above the Add to Cart button, which hindered quick purchases. Important conversion drivers like reviews and color swatches were also buried or missing, leading to lost opportunities.

Fuel Made implemented a redesigned product page that improved navigation with thumbnail images and color swatches, moved lengthy descriptions below the Add to Cart button, and surfaced key elements like reviews and shipping information. This solution simplified the decision-making process for shoppers and created a faster path to purchase, resulting in a higher conversion rate and increased average order value with coordinated product upsells.

Kris Nations