Case Study: Home Reserve achieves 73% higher revenue per visitor with Fuel Made

Home Reserve lifts revenue per visitor by 73% with Fuel Made

Home Reserve, a seller of modular furniture, faced the challenge of a complex online buying experience that required significant customer decision-making. To address this, they partnered with Fuel Made for conversion rate optimization services to create a smoother path to purchase and improve their site's performance.

Fuel Made implemented several key optimizations, including a custom sectional builder tool, a redesigned navigation, and a clearer configurator with step indicators. These enhancements simplified the process for shoppers, leading to a 28% increase in add-to-cart rate, a 73% lift in revenue per visitor, and an 11% improvement in conversion rate.

Home Reserve