Case Study: BK Beauty boosts welcome flow conversions with Fuel Made

BK Beauty boosts placed order rate by 118% with Fuel Made

BK Beauty, a cosmetics brand, faced an underperforming welcome email flow that was cluttered and failed to convert new subscribers. Their challenge was compounded by limited subscriber data collection, which restricted their ability to engage customers across multiple channels. The agency Fuel Made was enlisted to refine their email and SMS strategy.

Fuel Made implemented a two-step pop-up to collect both email and SMS contacts and redesigned the discount follow-up email with a clean, premium look that emphasized urgency. This solution, which included a personalized welcome from the founder, led to a dramatic 118% increase in the placed order rate from the first welcome email and a 13% conversion rate increase for the entire welcome flow.

BK Beauty