Case Study: Baloo Living increases conversions by 33% with Fuel Made

Baloo Living boosts conversions by 33% with Fuel Made

Baloo Living, a company known for its high-quality bedding and home goods, partnered with Fuel Made to address significant challenges on their ecommerce site. Despite strong traffic, they experienced a gap between add-to-cart and conversion rates, slow page load times that hurt sales, and a lack of pricing transparency that led to cart abandonment.

Fuel Made implemented a full site rebuild focused on conversion rate optimization and UX design. Their solution included optimizing product pages, increasing site speed, and enhancing pricing transparency in the checkout flow. As a result, Baloo Living saw a 33% increase in conversion rate, a 38% increase in add-to-cart rate, and a 10% increase in revenue per session.

Baloo Living