Case Study: UPS achieves faster, ongoing small business insights with Fuel Cycle

UPS - Customer Case Study

The UPS Store, working with Doner, needed a cost-effective way to continuously hear directly from small business owners and better understand the needs of its core customer base. To support this research challenge, they chose **Fuel Cycle** and its online community platform to create a single, always-on environment for engaging a broad mix of small business owners.

**Fuel Cycle** implemented the Small Biz Buzz online community, enabling The UPS Store to run qualitative, quantitative, and ethnographic research in one platform. The result was faster and more frequent insights—typically 3–5 research activities per month with findings gathered in days instead of weeks—supporting product innovation, marketing testing, website and store redesigns, and ongoing customer engagement and advocacy.

UPS