Case Study: Discount Tire achieves customer-centric decision making with Fuel Cycle

Reinventing the Wheel on Customer Experience

Discount Tire, a leading tire store with over 900 locations, needed to move beyond reactionary post-visit surveys. They required a tool to foster an ongoing dialogue with customers to better understand their wants and needs for improved decision making. To achieve this, they partnered with Fuel Cycle.

Using the Fuel Cycle platform, Discount Tire created the "Customer Copilots" community to gather continuous customer feedback on a wide range of topics. This solution provided true customer perspectives that directly influenced business decisions and asset investments. The results included a community of over 3,000 members, more than 10,000 completed surveys, and eight community-driven business impacts, fundamentally supporting the company's customer-centric approach.

Discount Tire