Case Study: Carhartt achieves 3x more projects completed and 250% cost savings with Fuel Cycle

Mutual Innovation and the Power of Evolving Together

Carhartt, the workwear brand, began its customer experience research with paper surveys and later outgrew its first MROC provider as its needs became more sophisticated. The team needed a more flexible, efficient way to run research, improve response rates, and create a better brand experience for participants. To solve this, Carhartt turned to Fuel Cycle’s FC Community platform.

With Fuel Cycle, Carhartt was able to launch highly customized projects on the fly, update community visuals and activities easily, and share insights across the organization through internal reporting dashboards. The partnership helped Carhartt complete 3x more projects and delivered 250% cost savings versus outsourcing, while avoiding a major productivity drop. Carhartt’s research team described Fuel Cycle as indispensable to their operations.

Carhartt

Robyn Ryden

Consumer Insights Manager