Case Study: ELLE boosts customer engagement and advertising insights with Fuel Cycle’s FUEL platform

How Elle Leverages Online Community for Engaging Customer Experiences

The fashion magazine ELLE, a brand focused on the "ELLE woman," needed a more advanced online community platform to deeply engage its audience and generate meaningful data for advertisers. Its previous vendor provided an analog solution that limited interactions and lacked real-time insights, mobile responsiveness, and flexibility. ELLE sought a new partner, Fuel Cycle, to help optimize its ELLE Inner Circle community with a seamless, digital-first platform.

Fuel Cycle provided its FUEL platform, an all-in-one solution that offered real-time analytics, a Qualtrics integration for surveys, and a mobile-optimized, self-service community. This enabled ELLE to launch various engaging activities and pull instant reports. The results included a community of 5,000 highly-engaged members with a 50-90% engagement rate, the ability to supply critical real-time data to ad partners, and a direct positive impact on ELLE's advertising revenue and bottom line.

Elle