Case Study: Abercrombie & Fitch stays customer-connected with Fuel Cycle's Live virtual research platform

Abercrombie & Fitch launches virtual focus groups in 4 days with Fuel Cycle

Abercrombie & Fitch Co.'s Global Customer Insights team faced a critical challenge when the COVID-19 pandemic made their traditional in-person research methods impossible, putting customer connection and ongoing projects at risk. The vendor Fuel Cycle provided the solution with its Live service, enabling a rapid pivot to virtual research.

By implementing Fuel Cycle's Live virtual focus groups, the team hosted its first session within just four days of going remote, keeping all projects on schedule. This solution from Fuel Cycle allowed more team members to observe research in real time and provided valuable customer intelligence during a disruptive period, ensuring the company maintained a deep, customer-centric connection.

Abercrombie & Fitch